Marka sloganları, bir markanın kimliğini, değerlerini ve vaadini tek bir etkili ifadede toplamaya çalışır. Söz konusu markanın hedef kitlesine, neden bu markayı tercih etmeleri gerektiği konusunda hızlı bir fikir verir. İşte popüler markaların 40 adet sloganı:
- “Just Do It.” – Nike
- “I’m Lovin’ It.” – McDonald’s
- “Because You’re Worth It.” – L’Oreal
- “Think Different.” – Apple
- “Impossible Is Nothing.” – Adidas
- “Taste the Rainbow.” – Skittles
- “Melts in Your Mouth, Not in Your Hand.” – M&M’s
- “Finger Lickin’ Good.” – KFC
- “Red Bull Gives You Wings.” – Red Bull
- “Every Little Helps.” – Tesco
- “Have a Break, Have a KitKat.” – KitKat
- “The Best a Man Can Get.” – Gillette
- “Live in Your World. Play in Ours.” – PlayStation
- “Can You Hear Me Now?” – Verizon
- “What’s in Your Wallet?” – Capital One
- “Snap, Crackle, Pop.” – Rice Krispies
- “Connecting People.” – Nokia
- “Got Milk?” – California Milk Processor Board
- “America Runs on Dunkin’.” – Dunkin’ Donuts
- “Eat Fresh.” – Subway
- “Save Money. Live Better.” – Walmart
- “A Diamond is Forever.” – De Beers
- “The Happiest Place on Earth.” – Disneyland
- “It’s Everywhere You Want to Be.” – Visa
- “Share Moments. Share Life.” – Kodak
- “They’re G-r-r-r-eat!” – Kellogg’s Frosted Flakes
- “You’re Not You When You’re Hungry.” – Snickers
- “The Breakfast of Champions.” – Wheaties
- “The King of Beers.” – Budweiser
- “It Gives You Wings.” – Red Bull
- “Always Coca-Cola.” – Coca-Cola
- “Where’s the Beef?” – Wendy’s
- “The Ultimate Driving Machine.” – BMW
- “Obey Your Thirst.” – Sprite
- “Keeps Going and Going and Going.” – Energizer
- “There’s Fast Food, Then There’s KFC.” – KFC
- “Betcha Can’t Eat Just One.” – Lay’s
- “We Bring Good Things to Life.” – General Electric
- “Like a Good Neighbor, State Farm is There.” – State Farm Insurance
- “Think Small.” – Volkswagen